Introducing CORUM Admiral’s Cup AC-One 45 Double Tourbillon

CORUM Admiral’s Cup AC-One 45 Double Tourbillon made of grade 5 titanium.

CORUM Admiral’s Cup AC-One 45 Double Tourbillon made of grade 5 titanium.

Regarded as the epitome of sporting chic in the noblest sense of the term, the Admiral’s Cup now welcomes an eminently complicated new movement: hand-wound Caliber CO 1008. This exclusive mechanism features nothing less than a double tourbillon, combined with a retrograde date and an ingenious time-adjustment system.

Simply by pressing the crown pushbutton, the wearer can bring the minutes hand instantly to the 12th index so as to set the exact time – and this can be done up to five minutes before or after a full hour.rolex replica watches

Available in 18K red gold or grade 5 titanium, the case of the Admiral’s Cup AC-One Double Tourbillon stylishly displays a generous 45 mm diameter enhanced by an immediately recognizable design. Clearly cut out for adventure, it is endowed with impressive water resistance to a depth of 300 meters.

Contemporary and sophisticated

Embodying an authentic horological challenge, Caliber CO 1008 finds the perfect stage setting in the iconic twelve-sided case of the Admiral’s Cup – born in 1960 and redesigned in 2013, while remaining staunchly true to the signature codes that have earned it legendary status. Based on a contemporary architecture featuring alternating polished and satin-brushed finishes, its layered construction comprises black PVD-coated titanium inserts appearing in turn between the case back and middle and then between the bezel and the case middle – all contributing to a masterfully structured aesthetic approach.

For over two centuries, the tourbillon has been a symbol of chronometric precision. Designed to compensate for gravity-induced rate variations in vertical positions, it remains one of the major complications that is the hardest to produce. Corum has achieved an authentic tour de force in equipping its new Caliber CO 1008 with not just one but indeed two parallel-mounted tourbillons, dedicated to ensuring remarkable reliability backed by a generous 72-hour power reserve. And the feat doesn’t stop there, since this masterfully orchestrated mechanism is fitted with a retrograde date and a particularly innovative time adjustment device.

The dial swept over by luminescent hands and hour-markers is adorned with an exclusive design specially developed for Corum: the split pomegranate motif. Forming small diagonally-incised squares, this composition creates an elegant depth effect accentuated by the inner bezel ring stamped with the emblematic nautical pennants of the Admiral’s Cup collection.

More about Corum at www.corum.ch

CORUM Introduces the BOL D’OR MIRABAUD

Admiral's Cup Chronograph 48 Bol d'Or Mirabaud - Photo: Marc Ninghetto

Admiral’s Cup Chronograph 48 Bol d’Or Mirabaud – Photo: Marc Ninghetto

CORUM links its name to the world’s most important regatta on an inland lake by becoming Presenting Sponsor of the Bol d’Or Mirabaud, which will commence on June 12. Reaffirming its commitment to sailing, CORUM is continuing its history and expanding its presence in the sailing sponsorship arena.

 

CORUM is very pleased to be associated with this major event. This partnership is completely consistent with existing partnerships and is in line with the brand’s primary goal which is to create long-term value.

The Bol d’Or has indeed become one of the favorite venues of the Okalys-Corum team who won the regatta twice in the past five years (in 2005 and 2007). It is also to be noted that at the time of these two victories, the skipper alongside Nicolas Grange was Loïck Peyron, CORUM’s new ambassador. With his breathtaking list of accomplishments, the Frenchman, who is regarded as one of the greatest sailors, keeps a unique memory of his past participation in this regatta: « To win the lake’s most popular regatta is quite an achievement. Before I used to follow it from a distance, but in 2005 when we won it for the first time, Nicolas Grange presented us with a small replica of the highly coveted trophy. It still takes pride of place on my desk.»

The Bol d’Or Mirabaud, currently in its 72nd year, is unlike any other regatta in the world. The legendary race is a place where sailing stars are mixed with non-professional sailors, and the event is the pride of the Lake Geneva region and delights sailing enthusiasts.

Organized for the first time in 1939, this large nautical festival has become one of the greatest classics of the international regatta calendar. Each year, nearly six hundred sailboats and champions from all over Europe meet at the starting line, in the company of more than 3,000 participants from all backgrounds, having their passion for sailing in common.

 

Michel Glaus, Antonio Calce and Antonio Palma Photo: Marc Ninghetto

Michel Glaus, Antonio Calce and Antonio Palma Photo: Marc Ninghetto

CORUM CEO Antonio Calce said:
« The rebirth of the CORUM brand, which has expressed itself by returning to its roots, has naturally brought us to support the sailing world to which we have always had a strong connection. I am proud to associate CORUM with the historical regatta of the Bol d’Or. Today we build our future in continuity as in 1994, the Corum boat that participated in the 56th edition of the Bol d’Or won the monohull class competition and still holds the record in this category (Bol d’Or Vermeil). We therefore are looking forward to participating in this great adventure of which values cherished by CORUM, such as authenticity and passion, are also the key words of the event. »

This new partnership is strengthening the brand’s ties not only to amazing sailors such as Ben Ainslie and Loïck Peyron but also to prestigious sailing events such as the Grand Prix Corum, which this year will be the final race in the Challenge Julius Baer, taking place on September 17, 18 and 19.

In order to celebrate this partnership, CORUM will launch a limited edition “Admiral’s Cup Chronograph 48 Bol d’Or Mirabaud 2010 “ of 35 pieces. The special edition of the brand’s iconic model famous for its dodecagonal bezel and a dial decorated with nautical pennants, will play with the colors of the regatta which are Blue and Gold. The model will symbolize the partnership by becoming the official replica Watch of the Bol d’Or Mirabaud and one of these limited edition timepieces will be presented to the winning team of the Bol d’Or and the Bol de Vermeil.

Managing Partner and Member of the Executive Committee of Mirabaud, Antonio Palma, added:
« Every year we look forward to the unique event that is the Bol d’Or Mirabaud. At the 72nd regatta, we are pleased to welcome CORUM by our side as presenting sponsor. We anticipate that the future of this collaboration will bring great rewards to all parties during one of the most important sporting events in Geneva. »

THE BOL D’OR MIRABAUD

The racecourse is as simple as it can get: Genève – Le Bouveret – Genève. There is only one mark on the course, halfway through the race (at Le Bouveret).

The real time winner of the Genève-Le Bouveret-Genève race wins the Bol d’Or Challenge, which is presented each year, however if it is won three times in the previous five years by the same owner, it can be kept by the winner indefinitely. Only three boats have achieved this in over 70 years of the regatta: the Marie-José II owned by Horace Julliard (1961, 1962 and 1963), the Altaïr IX owned by Philippe Stern (1980, 1982 and 1984) and Ernesto Bertarelli’s Alinghi (1997, 2000 and 2001).

The Bol de Vermeil Trophy rewards exclusively the first monohull to cross the finishing line. As for the Bol d’Or Challenge, it has to be won three times in five years to be awarded indefinitely.

 

CORUM

Over the past few years, CORUM has undergone a complete transformation that has enabled it to achieve a perfect match between the products and the demands for quality and creativity that are the very foundations of its credibility. Its firmly upscale move is a logical result of the brand’s efforts to recapture its historical standing while significantly reinforcing its horological substance. CORUM’s substantial investments have led to the integration of replica Watchmaking skills, the development of production tools, the enhancement of human resources and the promotion of staff training. The result is a brand once again entirely in tune with its genetic heritage.

Bol d’Or Mirabaud Organization Committee President, Michel Glaus, said:
« As the world’s most important regatta on an inland lake, the Bol d’Or has always been able to count on very prestigious partners. The 2010 regatta will not be an exception as the Bol d’Or Mirabaud is pleased to welcome CORUM as the new “presenting sponsor”, alongside our title sponsor, Mirabaud private bank. We look forward to our future collaboration with this renowned replica Watchmaking company, long known for its strong identification with the world of international sailing.»

While passion, determination and innovation are associated with CORUM’s image today, it is mainly shared values that are at the heart of this partnership. The magnificent adventure will take place June 11-13, 2010.

Positioned as an exclusive brand, CORUM offers high-quality replica Watch collections featuring innovative and distinctive design, and equipped with sophisticated mechanical movements. Its 150 current models, spread between four key pillars – Admiral’s Cup, Romvlvs, Corum Bridges and Artisans – enjoy a legitimacy rooted in the brand history. The full set of collections comprises models at prices ranging from 5,000 to 1 million Swiss francs and giving pride of place to precious metals and horological complications.

In 1960, the first interpretation of the Admiral’s Cup model paved the way for CORUM’s success. This model remains thanks to its history, which is inextricably bound up with major sailing competitions and prestigious sailors, as well as for its inimitable esthetic based on a twelve-sided case and a dial set off by twelve nautical pennants. These are its distinctive and unmistakable identifying characteristics.

The Most Popular CORUM Opens its First Boutique in Hong Kong

The Corum Boutique in Hong Kong

The Corum Boutique in Hong Kong

For several years, CORUM has been a privileged partner of Swiss Prestige, one of the major partners for fine replica Watches Replica in Hong Kong & China. Convinced by the tremendous potential of the Asian market, CORUM has strengthened its retailers’ network in Asia opening 3 new POS in 2009 and plans to open between 5 and 10 new addresses in 2010 in the 4 major areas of Beijing, Shanghai, Guangzhou and Shenzen and in major cities of Harbin, Changchun, Hangzhou, Kunming, Shenyiang.

Opened on Christmas day in the Central District, the CORUM boutique is the first flagship store of the brand. Representing 40% of Corum’s turnover, the Far East market has grown quickly by double digit yearly increases since 2007. Hong Kong has thus become the place to be and a key market for the brand. A strategic opening that crowns a strong distribution network of 17 POS in Hong Kong.

At the end of 2009, the two partners merged their skills and strengths to open the first CORUM boutique in Hong Kong. A very strong message given by the two partners, a snub to the economic downturn, and reflecting the increasing attractiveness of CORUM in the market.

 

The Corum Boutique in Hong Kong

The Corum Boutique in Hong Kong

Asian Market

In Macao, the brand will open its second point of sale at Europe (1 Central Mall). Macao has become the place to be as Chinese visitors have selected it as the preferred location for their shopping activities.

In Hong Kong, Corum will relocate some of its points of sale to enhance its visibility by being showcased in more prominent areas. The brand wants to strengthen its presence as 80% to 90% of the business is generated by Chinese clients. To ensure our brand visibility and to respond to growing market demand, we will reinforce our presence with 5 to 10 new POS in 2010.

Located on one of the finest streets in the world, CORUM has selected the Mecca of Asian prosperity to host its brand showcase. Situated close to the famous area of LankwaiFong, the boutique sits among the most prestigious addresses & prime financial area in Central, which is the heart of the business district. It is also one of the major tourist attraction areas in Hong Kong, where major celebrations are held attracting thousands of local people & travelers alike. This Haute Horlogerie boutique offers an exclusive CORUM showcase, helping to promote our image, whilst playing an ambassadorial role for CORUM’s points of sale around the world.

The brand slogan “UNLOCK & CONQUER” welcomes you to a symbolic representation of our brand. Showcasing eye-catching decor, the Corum boutique invites you into an area of 25 square meters to discover our brand DNA and to experience the Corum philosophy.

Corum has gained tremendous visibility in the past few years by benefiting from retailers large corner exhibition areas ranging from 12 to 18 m2.

Reviewing CORUM BaselWorld 2010

Antonio Calce with Daniela and Angela wearing Corum novelties Photo: Gregory Maillot

Antonio Calce with Daniela and Angela wearing Corum novelties Photo: Gregory Maillot

Corum Stand B01, Hall 1
Antonio Calce, CEO of Corum, hosting 150 journalists to celebrate the half-century of the Admiral’s Cup and the 30th anniversary of the movement Golden Bridge and share with them the way that Corum has come since its founding 55 years ago.

A landmark event for Corum that celebrates in 2010 the anniversary of two of its main pillars: Admiral’s Cup and Corum Bridges.

DISTRIBUTION

With the take-over of the U.S. market in October 2009, the opening of its first boutique in own name on December 25, 2009 in Hong Kong and the reorganization of its market in South America and the Caribbean in early 2010, Corum has reaffirmed its presence around the world and strengthen its strategy of selective distribution.

This is with “Happy Birthday” by the Beatles that the conference began. Major event, the Basel Fair is a unique opportunity to meet during 10 days all our partners and the international press.

 

COMMUNICATION

2010, an intense year as Antonio Calce, Corum CEO, also confirmed the signature of two new partnerships, one with a new ambassador and the second with a sailing event. Today Corum built partnerships in line with its values and history. If the ambassadors of Corum are distinguished by their sporting qualities, they are also friends of the brand whose human qualities prevail. To top off the press conference, the new website of the brand has been unveiled in a preview. A virtual showcase that takes you to visit the know-how of the brand, to discover our human capital and our history.

MOVEMENTS & PRODUCTS

In 2010, they are exceptional pieces affirming the creativity and know-how that let Corum be once again among the brands of Haute Horlogerie.

Among the 36 new models launched in 2010, 4 models stands out now among the talking that will set a stone in time. The Golden Bridge Tourbillon with the smallest tourbillon cage escapement in silicium, the Ti-Bridge Tourbillon with a flying tourbillon anchored on a ARCAP bridge (material used in aeronautics) and the Admiral’s Cup Tourbillon Minute Repeater with complications dress a sporty case, the Admiral’s Cup Deep Hull waterproof to 1000 meters with a unidirectional rotating bezel and a helium decompression valve.

Corum goes on with the integration of technical and replica Watchmaking skills, from its engineers to its master replica Watchmakers. Corum is aware of the value of human capital and their unique knowhow and seeks to perpetuate and enhance the historical value of the replica Watch brand. Corum develops in-house movements and to both generate and control production of exclusive movements.

www.corum.ch