Replica Rolex don’t make grand complication watches. They don’t make perpetual calendars, or minute repeaters, or tourbillon watches. They are not the oldest watch brand. Why, then, is Rolex so famous, probably the only mechanical watch brand that could be named by just about everyone?
Its reputation has been studied by the Reputation Institute that compiles a yearly report on consumer trust. Replica Rolex and BMW tied at number. According to the study, the characteristics of these companies are very high consumer trust, and consistency in making a product of interest to consumers. So let’s take a look at the top 6 features that set Rolex apart from the rest.
1. The name, short and sweet
Hans Wilsdorf was born in Germany, worked for a Swiss watch manufacturer in La Chaux-de-Fonds, and moved to London in 1905 with the ambition of making quality watches at affordable prices. His first company was called Wilsdorf & Davis (he founded it with his brother-in-law Alfred Davis), but in 1908 he thought up the name Rolex. A bit like Kodak: short, and pronounceable in many languages. With just five letters, it was easy to fit on the watch dial. By way of comparison, think of, say, Vacheron Constantin or Jaeger-LeCoultre, long and difficult to pronounce, with a pronunciation that differs according to who you are.
2. The goal of precision
From the start, replica Rolex concentrated on precision. Even when still in London, the company imported movements from Switzerland to ensure precision. Rolex was the first wristwatch in the world to receive a Chronometric Preciison certificate, and today, all Rolex movements have chronometer certification.
3. Rolex replica watch make almost everything
Many manufacturers today are more watch assembly operations rather that manufacturers. Replica Rolex on the other hand made just about everything, and even have their own gold foundry. The only exceptions are the hands and the replica watch glasses.
4. Excellent second-hand value
Rolex replica watches perform very well on the after-market. Of course, when you buy a new Rolex, its value initially decreases, but over the years its value beings to rise, and eventually exceeds the initial price. This is partly due to the fact that Rolex watches change very little from year to year, and so even a vintage replica Rolex has a contemporary appeal. Many other watch brands introduce new and very different models each year, which fuels the public’s interest in the watches, but also causes them to go out of date relatively quickly.
5. An obsession with quality and reliability
The brand”s obsession with quality can be seen from the extraordinary lengths to which they go with testing their products. For example, all Oyster Perpetual models are tested for waterproofness by being immersed in water and subjected to a pressure 10% higher that its rated depth, and 25% more in the case of divers’ watches. As a result, a Rolex becomes a lifetime possession. Each Rolex owner becomes a testimonial.
6. Seamless marketing
Rolex replica always give the impression that they know where they are going and how to get there. When replica Swiss watchmaking ran into the quartz crisis in the 1970s and ’80s, Rolex replica initially started making some quartz watches – which are far more accurate than even the finest mechanical watch. But they soon abandoned quartz, concentrated on making just mechanical replica watches, and at the same time began intensive marketing, associating the Rolex name with timekeeping equipment in top airports and sports events.